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Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity PDF




by Cor Molenaar : Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity

ISBN : #147246656X | Date : 2015-06-17

Description :

PDF-365fb | Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys dif… Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity


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[Pub.42wEy] Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity PDF | by Cor Molenaar


Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity by by Cor Molenaar

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Store Choice, Store Location and Market Analysis (Routledge Revivals) PDF




by Professor Neil Wrigley : Store Choice, Store Location and Market Analysis (Routledge Revivals)

ISBN : #113883128X | Date : 2016-04-09

Description :

PDF-5eb7e | This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implic… Store Choice, Store Location and Market Analysis (Routledge Revivals)


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[Pub.23krG] Store Choice, Store Location and Market Analysis (Routledge Revivals) PDF | by Professor Neil Wrigley


Store Choice, Store Location and Market Analysis (Routledge Revivals) by by Professor Neil Wrigley

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Zahlungsverhalten StationA4ren Point Sale ErklA4rungsmodelle PDF D74e16a44

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Zahlungsverhalten am stationären Point of Sale: Empirische Befunde und Erklärungsmodelle (German Edition) PDF




by Eva Margarete Walter : Zahlungsverhalten am stationären Point of Sale: Empirische Befunde und Erklärungsmodelle (German Edition)

ISBN : #3834922471 | Date : 2010-03-11

Description :

PDF-f2e3a | Eva Margarete Walter beschreibt das Zahlungsverhalten am stationären Point of Sale (POS) anhand einer Studie im Handels- und Dienstleistungssektor. Sie untersucht die Anteile der einzelnen Zahlungsmittel in Bezug auf Akzeptanz und Umsatz und leitet ein Erklärungsmodell ab…. Zahlungsverhalten am stationären Point of Sale: Empirische Befunde und Erklärungsmodelle (German Edition)


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[Pub.96UmT] Zahlungsverhalten am stationären Point of Sale: Empirische Befunde und Erklärungsmodelle (German Edition) PDF | by Eva Margarete Walter


Zahlungsverhalten am stationären Point of Sale: Empirische Befunde und Erklärungsmodelle (German Edition) by by Eva Margarete Walter

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Exploiting Research Results Innovation Information PDF 0ebcd4113

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Exploiting Research Results: Profit from Innovation – A Guide to Sources of Information (EUR (Luxembourg)) PDF




by European Communities : Exploiting Research Results: Profit from Innovation – A Guide to Sources of Information (EUR (Luxembourg))

ISBN : #928275331X | Date : 1996-05

Description :

PDF-5ffd7 | … Exploiting Research Results: Profit from Innovation – A Guide to Sources of Information (EUR (Luxembourg))


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[Pub.51tnd] Exploiting Research Results: Profit from Innovation – A Guide to Sources of Information (EUR (Luxembourg)) PDF | by European Communities


Exploiting Research Results: Profit from Innovation – A Guide to Sources of Information (EUR (Luxembourg)) by by European Communities

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Good Sales Call Great Close PDF 805442a2c

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From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best PDF




by Richard M. Schroder : From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best

ISBN : #0071718117 | Date : 2010-10-07

Description :

PDF-bd870 | Create a Tailor-Made Sales Strategy Using Lessons from the Field!When things don’t go well on a sales call, you probably ask yourself, “Why did I lose that sale?” . . . and then move on.But the question remains: Why did you lose that sale? Learning the answer though Win Loss Analysis can mean the difference between landing and losing the next sale. From a Good Sales Call to a Great Sales Call … From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best


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[Pub.37mtk] From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best PDF | by Richard M. Schroder


From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best by by Richard M. Schroder

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Services Marketing 2nd Mary Bitner PDF Eb0c7f5a2

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Services Marketing, 2nd Edition PDF




by Mary Jo Bitner : Services Marketing, 2nd Edition

ISBN : #0071169946 | Date : 2000

Description :

PDF-cd263 | Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web…. Services Marketing, 2nd Edition


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[Pub.31zGC] Services Marketing, 2nd Edition PDF | by Mary Jo Bitner


Services Marketing, 2nd Edition by by Mary Jo Bitner

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Return Hustle Art Marketing Music PDF 3062f184a

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Return of the Hustle: The Art of Marketing With Music PDF




by Eric Sheinkop : Return of the Hustle: The Art of Marketing With Music

ISBN : #1137582006 | Date : 2016-04-05

Description :

PDF-624ac | Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you’re like most consumers, you answered ‘yes’ to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game proba… Return of the Hustle: The Art of Marketing With Music


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Return of the Hustle: The Art of Marketing With Music by by Eric Sheinkop

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Strategic Advertising Management Larry Percy PDF D070b134a

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Strategic Advertising Management PDF




by Larry Percy : Strategic Advertising Management

ISBN : #0199274894 | Date : 2005-08-11

Description :

PDF-646a3 | The second edition of Percy and Elliott’s Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors look first at what advertising is meant to do, and then go on to provide an understanding of what is necessary in the development of effective adver… Strategic Advertising Management


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Strategic Advertising Management by by Larry Percy

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All About SEO Marketing Optimization PDF 7c5411d73

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All About SEO: The Powerful Online Marketing Strategy Called Search Engine Optimization PDF




by Elle Enad : All About SEO: The Powerful Online Marketing Strategy Called Search Engine Optimization

ISBN : #1502911205 | Date : 2014-10-26

Description :

PDF-a57c2 | If you type a term in the search engines and press the ‘enter’ key, you receive a summary of website results which include that search term. Have you ever asked yourself why a select number of these web sites rank much better than others? If so, then you definitely should know that it’s because of a powerful online marketing strategy called Search Engine Optimization (SEO). Learn more about SEO a… All About SEO: The Powerful Online Marketing Strategy Called Search Engine Optimization


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[Pub.79GFx] All About SEO: The Powerful Online Marketing Strategy Called Search Engine Optimization PDF | by Elle Enad


All About SEO: The Powerful Online Marketing Strategy Called Search Engine Optimization by by Elle Enad

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Selling Microsoft: Sales Secrets from Inside the World’s Most Successful Company PDF




by Doug Dayton : Selling Microsoft: Sales Secrets from Inside the World’s Most Successful Company

ISBN : #1580620523 | Date : 1997-03

Description :

PDF-c322d | Microsoft insider Doug Dayton shows how innovative sales tactics helped drive the company to its unprecedented “total domination” of the personal computer software market-and how you can use the same techniques to increase your own sales! As an Account Manager for Original Equipment Manufacturers (OEMs) for Microsoft, Dayton was responsible for closing over 40 percent of the company’s OEM contrac… Selling Microsoft: Sales Secrets from Inside the World’s Most Successful Company


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Selling Microsoft: Sales Secrets from Inside the World’s Most Successful Company by by Doug Dayton

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Store Wars Battle Mindspace Shelfspace PDF 237bde0c7

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Store Wars: The Battle for Mindspace and Shelfspace PDF




by Judith Corstjens : Store Wars: The Battle for Mindspace and Shelfspace

ISBN : #0471950815 | Date : 1995-02

Description :

PDF-99c4e | Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers an… Store Wars: The Battle for Mindspace and Shelfspace


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[Pub.35GyO] Store Wars: The Battle for Mindspace and Shelfspace PDF | by Judith Corstjens


Store Wars: The Battle for Mindspace and Shelfspace by by Judith Corstjens

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Creating Winning Marketing Plans Strategies PDF B82cc15fd

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Creating Winning Marketing Plans: Planning, Strategies and Objectives PDF




: Creating Winning Marketing Plans: Planning, Strategies and Objectives

ISBN : #0850132541 | Date : 1996-05

Description :

PDF-4dab2 | Book by… Creating Winning Marketing Plans: Planning, Strategies and Objectives


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Creating Winning Marketing Plans: Planning, Strategies and Objectives by

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Winning Business Dummies Stewart Stuchbury PDF 1c0b1fc3c

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Winning New Business For Dummies PDF




by Stewart Stuchbury : Winning New Business For Dummies

ISBN : #1119274168 | Date : 2017-03-27

Description :

PDF-97826 | Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you’re a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you w… Winning New Business For Dummies


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[Pub.76QWY] Winning New Business For Dummies PDF | by Stewart Stuchbury


Winning New Business For Dummies by by Stewart Stuchbury

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Consumer Behaviour Zubin Sethna PDF F9a4f4747

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Consumer Behaviour PDF




by Zubin Sethna : Consumer Behaviour

ISBN : #1473919134 | Date : 2016-11-01

Description :

PDF-a9350 | Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array o… Consumer Behaviour


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[Pub.06KsY] Consumer Behaviour PDF | by Zubin Sethna


Consumer Behaviour by by Zubin Sethna

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Credit Scoring Response Modeling Insurance PDF 228d927bc

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Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior PDF




by S. Finlay : Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior

ISBN : #0230347762 | Date : 2012-06-26

Description :

PDF-f81f0 | A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance…. Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior


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Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior by by S. Finlay

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